Speedee was McDonald's early hamburger-shaped mascot before Ronald McDonald.
Speedee appeared in McDonald's branding during the restaurant's early period and was associated with the Speedee Service System, the brothers' method for preparing standardized food quickly. The character was depicted with a hamburger-like head and helped connect the mascot to the restaurant's fast-service promise.
The mascot appeared in early signs and promotional material, but McDonald's later adopted a broader character strategy centered on Ronald McDonald. Ronald became the public face of the brand in the 1960s, while Speedee gradually disappeared from mainstream advertising.
Speedee is sometimes confused with McDonaldland figures introduced later. Characters such as Captain Crook and Birdie belonged to the expanded advertising world, whereas Speedee belonged to the chain's earlier pre-McDonaldland identity.