Which McDonald's mascot was introduced in 1980 as a bird promoting breakfast?

Birdie the Early Bird was the McDonald's mascot introduced in 1980 to promote breakfast.

Birdie was created to support McDonald's growing breakfast business and to give the company a character associated specifically with early mornings. Her name directly reinforced the idea of getting up early for breakfast at McDonald's.

She joined the broader McDonaldland cast, which already included Ronald McDonald, the Hamburglar, Grimace, and Mayor McCheese. Unlike characters centered on hamburgers or the restaurant's fictional government, Birdie was tied to a particular daypart and menu category.

The character is sometimes confused with later McDonald's breakfast advertising or with generic bird imagery used in promotions. Birdie was a named mascot with a defined role in McDonald's branding history.