Which McDonald’s mascot appeared in the 1980s as a walking Big Mac?

Officer Big Mac was McDonald’s mascot depicted as a walking Big Mac in the 1980s.

Officer Big Mac belonged to McDonaldland, McDonald’s fictional advertising setting populated by characters based on menu items and restaurant themes. His head was styled as a Big Mac, making the connection between the character and the product immediate.

The character’s police-officer identity was a playful part of the McDonaldland world. It also separated him from Mayor McCheese, whose head was a cheeseburger, and from the Hamburglar, whose role centered on stealing hamburgers.

McDonaldland characters changed in prominence over the decades, and many were later removed from mainstream advertising. Because several characters had food-shaped heads or costumes, names are often mixed up; Officer Big Mac is specifically the Big Mac-headed officer.