The 1968 McDonald's logo design added the chain's name beneath the Golden Arches.
McDonald's introduced the Golden Arches as a logo in 1962, but the early symbol did not yet use the familiar wordmark arrangement associated with the later corporate identity. In 1968, the arches were paired with the McDonald's name beneath them.
This design became a major step toward a standardized national and international brand mark. The arches were not merely decorative: they had originated in the architecture of early McDonald's restaurants.
The 1968 version is often confused with the 1962 logo because both use the arches. The important distinction is that the 1968 design added the word “McDonald's” below the symbol, creating a more complete logo lockup.