Which McDonald’s character was redesigned in 1985 as a slimmer, more athletic thief?

The Hamburglar was redesigned in 1985 as a slimmer, more athletic thief.

McDonald’s introduced the redesigned Hamburglar during a broader update of its character branding. The earlier version had been portrayed as a small, mischievous figure, while the 1985 design presented him as a taller, more modern character with a black-and-white outfit and red accents.

His role remained centered on trying to steal hamburgers, especially Big Macs. The redesign made the character easier to use in fast-moving television commercials and helped refresh McDonaldland’s visual style for a new advertising period.

The Hamburglar is sometimes confused with Grimace or Mayor McCheese because all three belonged to McDonaldland. His defining branding role, however, was the burger-stealing character.