The Hamburglar was redesigned as a stylish young man in a 2015 global McDonald's campaign.
The redesign replaced the character's familiar childlike, striped-costume appearance with a taller figure wearing dark clothing, gloves, a fedora, and a red tie. McDonald's presented the new version in advertising connected with its hamburgers and the character's established obsession with taking them.
The change illustrated how a long-running mascot can be refreshed for a different audience while retaining its core identity. It also generated discussion because many customers associated the Hamburglar with the much older McDonaldland design. The 2015 version did not create a new character; it was a modern reinterpretation of the existing hamburger thief.