Which McDonald’s character was portrayed as a hamburger-shaped mayor?

Mayor McCheese was the McDonald’s character portrayed as a hamburger-shaped mayor.

He belonged to McDonaldland, the fictional advertising setting introduced by McDonald’s in 1971. His oversized hamburger head, formal clothing, and mayoral role made him one of the campaign’s most distinctive visual characters.

Mayor McCheese appeared alongside Ronald McDonald, Grimace, the Hamburglar, and other residents in commercials and promotional material. The character turned the restaurant’s core product into a personified brand symbol.

Mayor McCheese is often confused with Officer Big Mac because both characters used burger imagery and held civic roles in McDonaldland. Officer Big Mac was the law-enforcement figure, while Mayor McCheese was the town’s mayor.