Which McDonald’s character was played by Willard Scott in the first television commercial?

Ronald McDonald was played by Willard Scott in the first television commercial featuring the character.

Scott portrayed Ronald in a 1963 advertisement for a Washington, D.C.-area McDonald’s restaurant. The character was presented as a clown who introduced children to the restaurant’s world. Scott’s version used recognizable McDonald’s items, including a tray-like hat and a cup-shaped nose, to connect the clown directly to the brand.

Ronald’s design changed after the first commercial as McDonald’s developed a more consistent national advertising identity. The company later worked with performers and agencies to standardize the character’s appearance, costume, and personality. Ronald became the central figure in children’s promotions and McDonaldland advertising.

Willard Scott is often remembered primarily as a television weather presenter, but his earlier advertising work included this important McDonald’s role. He did not remain the permanent performer of Ronald McDonald; the character was subsequently portrayed by other actors.