Which McDonald’s character was introduced as a bird associated with breakfast?

Birdie the Early Bird was the McDonald’s character associated with breakfast.

Birdie joined the McDonaldland cast in 1980, when McDonald’s was promoting its breakfast menu and wanted a character linked to early morning eating. Her name directly suggested the idea of getting up early for breakfast.

The character was a yellow bird wearing aviator-style clothing and a pink flight cap. She appeared in advertising and promotional material alongside Ronald McDonald and other McDonaldland residents.

Birdie is sometimes confused with the earlier McDonaldland characters Grimace, the Hamburglar, or Mayor McCheese. Those characters had different roles and were not created specifically to represent McDonald’s breakfast branding.