Which McDonald's character was designed as the living embodiment of a Big Mac?

Officer Big Mac was the McDonaldland character designed as the living embodiment of a Big Mac.

Officer Big Mac appeared among the characters used in McDonald's fantasy advertising. His head was styled after a Big Mac, linking the character directly to one of the chain's signature menu items. The character also served as a police officer within the fictional McDonaldland setting.

This character is easy to confuse with Mayor McCheese, whose head was a cheeseburger and who held the setting's mayoral role. Officer Big Mac and Mayor McCheese therefore represented different products and had different positions in the advertising world.

McDonaldland characters were not restaurant employees or historical people. They were branded fictional figures created to make McDonald's products memorable, particularly for younger audiences.