Grimace was the purple, blob-like McDonald’s character introduced in 1971.
Grimace first appeared as part of the McDonaldland cast, but the character’s early design differed from the friendly, simple figure most audiences recognize today. The original version was associated with multiple arms and a more mischievous presentation before later redesigns simplified the character.
Over time, Grimace became a large, purple, rounded character whose personality was generally friendly and childlike. That redesign helped make him one of the most recognizable members of McDonald’s advertising ensemble.
Grimace is often confused with Mayor McCheese because both belong to McDonaldland. Their designs and roles were different: Mayor McCheese was a food-themed civic character, while Grimace became a purple companion to Ronald McDonald.