Captain Crook was the McDonald’s character depicted as a pirate who tried to steal Filet-O-Fish sandwiches.
Captain Crook appeared in McDonaldland advertising as a pirate-themed villain. His character was built around the Filet-O-Fish, making him a branded counterpart to the Hamburglar, whose stories centered on hamburgers.
The character belonged to McDonald’s larger family of fictional advertising figures, which gave individual menu products their own personalities and storylines. This approach helped the company turn product promotion into a recurring children’s advertising world.
Captain Crook is sometimes confused with the Hamburglar because both were portrayed as food thieves. Their targets were different: Captain Crook was linked to Filet-O-Fish sandwiches, while the Hamburglar was linked primarily to hamburgers.