Which McDonald’s character was created to promote the chain’s Chicken McNuggets?

McNugget Buddies were McDonald’s characters created to promote Chicken McNuggets.

The McNugget Buddies were anthropomorphic Chicken McNuggets used in McDonald’s advertising and promotional material. Their designs gave the product a group of distinct personalities and helped make the menu item especially visible to younger customers.

Chicken McNuggets were introduced nationally in the United States in 1983. The characters therefore belong to a later product-focused stage of McDonald’s branding rather than the original McDonaldland era.

They are sometimes confused with the company’s broader cast of mascots. The key distinction is that McNugget Buddies were directly tied to Chicken McNuggets, while characters such as the Hamburglar represented the wider McDonaldland advertising world.