Which McDonald's character was created to promote breakfast foods in 1980?

Birdie the Early Bird was created by McDonald's in 1980 to promote breakfast foods.

Birdie was the first McDonaldland character designed specifically around McDonald's breakfast menu. Her name and appearance communicated the idea of getting up early, while her advertising role encouraged customers to visit during morning hours.

The character appeared alongside Ronald McDonald and other established McDonaldland figures in commercials and promotional materials. Her arrival reflected McDonald's effort to make breakfast a more prominent part of the brand rather than a minor extension of the daytime menu.

Birdie is sometimes confused with later McDonald's characters because she shared the same fictional setting. Her distinctive branding role is breakfast promotion, and her debut date is 1980.