Which McDonald’s character was created as a burger-shaped mayor?

Mayor McCheese was created as a burger-shaped mayor for McDonaldland.

The character appeared in McDonald’s fictional McDonaldland advertising world, which featured colorful characters living in a landscape built around the restaurant’s food and branding. Mayor McCheese had a large cheeseburger for a head and wore a mayoral sash and formal clothing.

McDonaldland characters were especially prominent in children’s advertising during the 1970s. Their designs turned menu items and restaurant themes into a shared fantasy setting, helping McDonald’s create a recognizable world beyond its physical restaurants.

Mayor McCheese is sometimes confused with Officer Big Mac because both characters had names based on McDonald’s products and appeared in the same fictional setting. Mayor McCheese’s defining feature, however, was his burger-shaped head and civic role.