Which McDonald's character was a yellow bird created to promote breakfast foods?

Birdie the Early Bird was the yellow McDonald's character created to promote breakfast foods.

McDonald's introduced Birdie as part of its effort to build a recognizable breakfast identity. Her name and bird design connected naturally with the morning, while her bright appearance fit the friendly visual language of McDonaldland.

Birdie joined a cast of characters that gave McDonald's advertising a storybook quality. Instead of presenting only menu photographs, the campaigns used personalities to associate particular products and meal occasions with memorable figures.

Birdie is sometimes confused with early restaurant mascots or with generic cartoon birds used in advertising. Her defining McDonald's role was as the breakfast-focused member of the McDonaldland character group.