Captain Crook was the pirate character who sought Filet-O-Fish sandwiches in McDonaldland advertising.
Captain Crook appeared as part of McDonald’s early-1970s fictional cast. His pirate costume and speech connected him directly with the Filet-O-Fish, giving the menu item a memorable character association in television commercials and promotional material.
McDonaldland characters were deliberately built around food names, restaurant features, and playful roles. Captain Crook is sometimes confused with the Hamburglar because both characters were portrayed as food-seeking figures, but their targets were different. The Hamburglar pursued hamburgers, while Captain Crook was associated with fish sandwiches. McDonald’s later reduced or retired many of these characters as its advertising style changed.