Which McDonald’s character was a pirate associated with the Filet-O-Fish?

Captain Crook was the McDonaldland pirate character associated with the Filet-O-Fish.

McDonald’s used Captain Crook in advertising to connect the character’s seafaring identity with the fish sandwich. His costume, accent, and pirate theme distinguished him from other McDonaldland figures, especially the Hamburglar, whose advertising role centered on hamburgers. The character formed part of the larger fantasy world introduced in 1971.

Captain Crook is sometimes remembered less clearly than Ronald McDonald or the Hamburglar because McDonald’s eventually reduced the visibility of many McDonaldland characters. He was nevertheless a specific piece of the brand’s product-linked storytelling. The Filet-O-Fish itself was created earlier, in 1962, by franchisee Lou Groen; Captain Crook was a later advertising device used to promote it.