Which McDonald’s character was a female bird introduced in 1980?

Birdie the Early Bird was the female bird character introduced by McDonald’s in 1980.

Birdie joined the McDonaldland cast as advertising promoted McDonald’s breakfast menu. Her name connected her character directly with the idea of getting up early, while her design used bright yellow feathers, pink clothing, and aviator-style accessories.

The character helped McDonald’s give breakfast a distinct identity separate from its traditional burger advertising. She appeared with Ronald McDonald and other McDonaldland figures in television commercials, packaging, and promotional material.

Birdie is often confused with later food-themed mascots or with characters such as Uncle O’Grimacey. Uncle O’Grimacey was a green, Irish-themed character associated with the Shamrock Shake, not the breakfast-focused bird introduced in 1980.