Which McDonald’s character was a cheeseburger-headed mayor introduced in the 1970s?

Mayor McCheese was the McDonald’s character portrayed as a mayor with a cheeseburger for a head.

He was one of the most recognizable inhabitants of McDonaldland, the fictional setting used in McDonald’s advertising during the 1970s. His formal mayoral costume and oversized food-shaped head turned an ordinary civic role into a distinctly McDonald’s visual joke.

Mayor McCheese appeared alongside Ronald McDonald and other characters in commercials, promotional materials, and restaurant imagery. The character helped McDonald’s build a playful world in which its menu items and brand symbols became personalities.

Mayor McCheese is sometimes confused with Officer Big Mac, another McDonaldland character whose design centered on the Big Mac. The two characters had different roles and names. Mayor McCheese’s defining feature was the cheeseburger head, while Officer Big Mac represented a law-enforcement character.