The Big Mac inspired McDonald’s “Two all-beef patties” advertising jingle.
The Big Mac was created by franchisee Jim Delligatti and introduced in 1967. It consists of two beef patties, a three-part sesame-seed bun, lettuce, cheese, pickles, onions, and Big Mac sauce. The product became one of McDonald’s most recognizable branded menu items.
The jingle’s full product description—“two all-beef patties, special sauce, lettuce, cheese, pickles, onions, on a sesame seed bun”—turned the sandwich’s ingredients into a memorable piece of advertising. It was widely used in McDonald’s marketing during the 1970s and became a notable example of branding through repetition and rhythm.
The Big Mac is sometimes confused with the Quarter Pounder because both are flagship McDonald’s burgers. The key distinction is that the Big Mac is defined by its two patties and middle bun section, while the Quarter Pounder is named for the approximate pre-cooking weight of its beef patty.