Which McDonald’s character served as the fictional mayor of McDonaldland?

Mayor McCheese served as the fictional mayor of McDonaldland.

McDonaldland was a fantasy setting created for McDonald’s advertising, especially campaigns aimed at children. Its characters personified menu items and restaurant themes, allowing commercials to present McDonald’s as an imaginative world rather than only a place to buy food. Mayor McCheese had a large cheeseburger for a head and wore a mayoral sash and formal clothing.

The character appeared alongside Ronald McDonald and other McDonaldland figures, including the Hamburglar, Grimace, and Officer Big Mac. These characters helped McDonald’s develop a connected branding system during the 1970s and 1980s.

Mayor McCheese is sometimes confused with Officer Big Mac because both were officials in McDonaldland. Their roles were different: Mayor McCheese was the town’s mayor, while Officer Big Mac was associated with law enforcement.