Which McDonald’s character represented the company’s Big Mac in 1971 advertising?

Officer Big Mac represented McDonald’s Big Mac in 1971 advertising.

Officer Big Mac was one of the early McDonaldland characters created for McDonald’s promotional campaigns. His design combined the appearance of a police officer with the Big Mac’s distinctive two-beef-patty identity, making the product part of the fictional advertising world.

The character appeared alongside figures such as Mayor McCheese, Captain Crook, and the Hamburglar. McDonaldland allowed McDonald’s to connect menu items with memorable personalities rather than relying only on product photography.

Officer Big Mac is often confused with Mayor McCheese, whose head was shaped like a cheeseburger. They were separate characters with different civic roles and food associations.