Which McDonald’s character represented the Big Mac hamburger in early advertising?

Officer Big Mac represented the Big Mac hamburger in early McDonald’s advertising.

Officer Big Mac was one of the characters in McDonaldland, a fictional setting created for McDonald’s marketing. His design combined a police officer with a Big Mac-shaped head, making the product reference immediately visible to viewers. The character appeared alongside other McDonaldland figures in commercials and promotional material.

McDonaldland branding helped McDonald’s turn menu items into recognizable fictional characters. The approach was especially prominent in television advertising aimed at children and families during the 1970s and 1980s.

Officer Big Mac is often confused with Mayor McCheese because both characters had food-based heads and belonged to the same fictional world. Mayor McCheese represented a cheeseburger, while Officer Big Mac specifically represented the Big Mac.