Which McDonald’s character represented a cheeseburger-headed mayor in the early 1970s?

Mayor McCheese was McDonald’s cheeseburger-headed mayor character.

Mayor McCheese appeared in McDonaldland advertising, a fictional world populated by characters connected with McDonald’s menu items and restaurant themes. His oversized hamburger head and formal mayoral clothing made him visually distinctive in television commercials and promotional materials.

The character belonged to the same imaginative advertising universe as the Hamburglar, Grimace, and other McDonaldland figures. These characters helped McDonald’s appeal to children while giving the brand a memorable cast beyond the restaurant’s products.

Mayor McCheese is sometimes confused with Ronald McDonald because both were central figures in McDonald’s advertising. Ronald was the principal clown mascot, while Mayor McCheese was a separate fictional civic character within McDonaldland.