Which McDonald’s character had a cheeseburger for a head?

Mayor McCheese was the McDonaldland character with a cheeseburger for a head.

The character appeared as a mayor in McDonald’s fictional advertising world, wearing formal civic clothing while possessing an oversized cheeseburger head. The design turned a menu item into a humorous branded personality.

Mayor McCheese was part of a larger cast that included Ronald McDonald, Grimace, the Hamburglar, Birdie the Early Bird, and Captain Crook. Each character had a visually distinctive role, allowing commercials to create stories around McDonald’s products and restaurant experience.

The character is sometimes mistaken for a general nickname for McDonald’s or for a mascot representing cheeseburgers. His specific identity was Mayor McCheese, a fictional officeholder in McDonaldland. McDonaldland advertising later became less central as McDonald’s moved toward other forms of brand communication.