Which McDonald’s celebrity meal became the first in its “Famous Orders” series in 2020?

The Travis Scott Meal became the first McDonald’s celebrity meal in its “Famous Orders” series in 2020.

McDonald’s introduced the collaboration with rapper Travis Scott in September 2020. The meal consisted of a Quarter Pounder with cheese, bacon, and lettuce; fries with barbecue sauce; and a Sprite. It was marketed under Scott’s name and supported a broader partnership involving merchandise and charitable activity.

The promotion was a significant branding shift because it presented a celebrity’s usual McDonald’s order as a named, purchasable menu combination. Later collaborations included the BTS Meal and the J Balvin Meal.

The Travis Scott Meal is sometimes confused with McDonald’s earlier celebrity associations, including promotional appearances and athlete endorsements. The phrase “Famous Orders” refers specifically to the later named-meal format launched with Scott.