Which McDonald's campaign used the question “Did Somebody Say McDonald's?” in 1997?

“Did Somebody Say McDonald's?” was a McDonald's advertising campaign used in 1997.

The campaign used a conversational question to make the brand name sound like a spontaneous suggestion. Rather than presenting a formal product claim, the line built its appeal around the idea that merely mentioning McDonald's could trigger interest from other people nearby.

This style reflected a broader shift in fast-food advertising toward memorable, repeatable phrases that could work in television commercials, radio spots, and outdoor signs. McDonald's used several slogans during the late twentieth century, and individual campaigns were not always used identically in every country.

The line is often mistaken for a general question from a commercial rather than a formal campaign title. Its capitalization and wording are usually given as “Did Somebody Say McDonald's?”