Which McDonald's campaign used the jingle “You Deserve a Break Today” in 1971?

“You Deserve a Break Today” was the McDonald's campaign built around its famous 1971 jingle.

The advertising line connected a visit to McDonald's with taking a break from everyday work and responsibilities. Its melody and repeated wording made it especially memorable, helping demonstrate the power of music in fast-food branding.

The campaign was created by Needham, Harper & Steers and became one of the best-known advertising efforts in McDonald's history. It was used for many years and appeared in numerous adaptations.

The slogan is sometimes confused with “I'm lovin' it,” which became McDonald's global campaign in 2003. “You Deserve a Break Today” belongs to an earlier American advertising era and is particularly associated with its jingle.