Which McDonald's campaign used the 1980s slogan “It’s Mac Tonight”?

“Mac Tonight” was the McDonald's campaign that used the 1980s slogan and character of the same name.

The campaign began in 1986 and promoted McDonald's evening business. Its central character was a moon-headed figure wearing sunglasses, singing a version of “Mack the Knife” adapted for McDonald's advertising.

Mac Tonight was a distinct branding character rather than a replacement for Ronald McDonald. It was built around nighttime dining and gave McDonald's advertising a musical, performance-based identity during the 1980s.

The campaign is sometimes remembered mainly for its character or its song, but “Mac Tonight” was the campaign name and slogan. The character later disappeared from regular McDonald's advertising, while the song-based commercials remained a notable part of the company's brand history.