WcDonald's was McDonald's anime-inspired campaign launched in 2024.
The campaign developed a long-running fan joke in which the McDonald's arches are reversed to create a fictional “W” logo. McDonald's turned that idea into an official promotion, using WcDonald's branding on packaging and in restaurants. The campaign included anime-style storytelling, character imagery, and themed food promotions.
McDonald's partnered with Japanese manga artist Acky Bright for campaign artwork and released animated content associated with the WcDonald's universe. The promotion drew on the frequent appearance of McDonald's-like restaurants in anime and manga, where real brand names are often altered for legal or creative reasons.
WcDonald's is not a permanent corporate name or a replacement for McDonald's. It was a limited promotional concept designed to connect the brand with anime culture. The reversed arches are the central visual joke and the reason the campaign uses a “W” instead of the company's familiar “M.”