Which McDonald’s campaign, launched in 1988, used the slogan “Good Time, Great Taste”?

“Good Time, Great Taste” was the McDonald’s campaign launched in 1988 using that slogan.

The line joined two ideas that were central to McDonald’s late-1980s positioning: an enjoyable restaurant experience and appealing food. It was broad enough to support television commercials, in-store promotions, and product-focused advertising without being tied to only one menu item.

McDonald’s changed slogans repeatedly as its marketing priorities evolved. Earlier lines such as “You Deserve a Break Today” emphasized convenience and relief, while later campaigns often highlighted enjoyment, family occasions, or the emotional experience of visiting the restaurant.

Slogan dates can be confused because McDonald’s campaigns overlapped across countries and were sometimes adapted for local markets. “Good Time, Great Taste” is associated with the company’s 1988 advertising period, not with the later global “I’m Lovin’ It” campaign.