What was the name of McDonald's 1997 slogan that asked, “Did Somebody Say McDonald's?”

McDonald's used “Did Somebody Say McDonald's?” as an advertising slogan beginning in 1997. The question-form line was designed to suggest that merely mentioning the restaurant could trigger an immediate craving or response.

Its conversational wording reflected a broader advertising style in which McDonald's tried to sound like part of everyday speech rather than a formal corporate message. The campaign belongs to the period between the 1980s “McDonald's Is Your Kind of Place” slogan and the 2003 launch of “I'm Lovin' It.”

The line is easy to confuse with “Have You Had Your Break Today?” because both are phrased as questions and both appeared in McDonald's advertising history. The exact punctuation and wording matter: the 1997 slogan begins with “Did Somebody Say” and ends with the company name.