Which McDonald’s burger was named for the company’s golden arches?

The Arch Deluxe was the McDonald’s burger named for the company’s Golden Arches.

The product launched in 1996 as a premium hamburger designed to appeal to adults. Its name combined “Arch,” a reference to McDonald’s best-known visual symbol, with “Deluxe,” which signaled a more upscale positioning than the chain’s standard hamburger offerings.

The burger was promoted through a large campaign that presented it as a more sophisticated choice. McDonald’s used adult-focused humor and imagery to distinguish the Arch Deluxe from advertising aimed at children and families. The product became associated with one of the company’s most ambitious attempts to change how customers viewed its menu.

The Arch Deluxe is often confused with the Big Mac because both are signature McDonald’s burgers. The Big Mac is identified by its two beef patties and special sauce, while the Arch Deluxe was a separate 1990s product whose name directly referenced the arches.