Which McDonald’s advertising world featured Mayor McCheese and the Hamburglar?

McDonaldland was the McDonald’s advertising world featuring Mayor McCheese and the Hamburglar.

McDonaldland appeared in McDonald’s advertising beginning in the early 1970s. It presented a brightly colored fantasy setting populated by branded characters, including Ronald McDonald, Grimace, Mayor McCheese, Captain Crook, and the Hamburglar.

The campaign gave McDonald’s a shared fictional setting for television commercials, packaging, playground themes, and promotional products. Its characters were designed to make the brand especially memorable to children and families.

McDonaldland is sometimes confused with the name of a restaurant playground or with a single character. It was the broader fictional advertising setting. Individual figures such as Grimace and the Hamburglar were residents or inhabitants of that branded world.