Which McDonald's advertising slogan was used in the United States from 1992 to 1995?
Answer
What You Want Is What You Get
McDonald's used “What You Want Is What You Get” as a United States advertising slogan from 1992 to 1995.
The line reflected a period when McDonald's advertising highlighted customer choice and the ability to customize a meal. It followed “Food, Folks and Fun” and preceded “Have You Had Your Break Today?” in the company's sequence of U.S. campaigns.
McDonald's slogan history is easy to confuse because campaigns overlapped internationally and some lines remained familiar after their official advertising periods ended. The company also created market-specific slogans rather than using one permanent phrase worldwide.
The best-known later slogan is “I'm Lovin' It,” introduced globally in 2003. That campaign belongs to a different era from the early-1990s “What You Want Is What You Get” period.