Which McDonald's advertising slogan was used in the 1997 “Did Somebody Say McDonald's?” campaign?

The 1997 McDonald's campaign used the slogan “Did Somebody Say McDonald's?”

The phrase was built as a conversational advertising device: a character would say or hear the McDonald's name, prompting an enthusiastic response. It fit the company's late-1990s effort to keep its advertising language casual, memorable, and centered on the brand name itself.

McDonald's has used many slogans in different periods and countries. “You Deserve a Break Today” belongs to an earlier era, while “I'm Lovin' It” became the company's major worldwide campaign from 2003 onward. These slogans are often confused because they all appeared in heavily repeated national advertising.

The 1997 wording is best treated as a campaign slogan, not as the name of a menu item or mascot. Its question-and-answer structure was the defining feature of the campaign's branding.