Which McDonald's advertising slogan was launched in 1997 and phrased as a question?

“Did Somebody Say McDonald's?” was the McDonald's advertising slogan launched in 1997.

The question-form slogan used conversational language to suggest that merely mentioning food could prompt a McDonald's visit. It followed earlier lines such as “You Deserve a Break Today” and showed the brand continuing to use everyday speech as a central creative device.

The slogan is sometimes mixed up with “Have You Had Your Break Today?”, which was used during a different period. It is also distinct from “I'm Lovin' It,” the global platform introduced in 2003. The wording and launch year identify the 1997 campaign specifically.

McDonald's slogans often changed by market, so a line seen in one country may not have been the main slogan elsewhere. Nevertheless, “Did Somebody Say McDonald's?” is documented as a notable nationwide advertising line in the brand's late-1990s history.