Which McDonald’s advertising slogan was introduced in 2000, before “I’m Lovin’ It”?

“We Love to See You Smile” was introduced as a McDonald’s advertising slogan in 2000.

The line presented the brand as friendly, welcoming, and focused on the emotional experience of visiting a restaurant. It belonged to the sequence of slogans McDonald’s used before adopting “I’m Lovin’ It” internationally in 2003.

McDonald’s advertising history contains several slogans that are often placed in the wrong order. “You Deserve a Break Today” began in 1971, “Food, Folks and Fun” was used in the 1980s, and “Did Somebody Say McDonald’s?” appeared in the 1990s. Those lines therefore belong to different stages of the brand’s history.

The 2000 slogan is especially useful for identifying the short transition immediately before the global “I’m Lovin’ It” campaign. It was a slogan, rather than the name of a menu item, mascot, or corporate program.