Which McDonald's advertising slogan was introduced in 1975 as “We Do It All for You”?

“We Do It All for You” was a McDonald's advertising slogan introduced in 1975.

The line presented McDonald's service as customer-focused and reinforced the idea that the restaurant handled the preparation and convenience for its guests. It belonged to the succession of campaign slogans McDonald's used after the success of “You Deserve a Break Today.”

McDonald's advertising history contains several similar-sounding phrases, which makes the dates easy to mix up. “You Deserve a Break Today” began in 1971, while “We Do It All for You” followed in 1975. Later campaigns adopted different wording and musical styles.

The slogan should not be confused with “I'm Lovin' It,” the global campaign launched in 2003. McDonald's slogans changed across eras and markets, although the company consistently emphasized convenience, friendliness, and recognizable food.