Which McDonald’s advertising slogan, used in the 1980s, began “It’s a good time for the great taste”?
Answer
It's a good time for the great taste of McDonald's
The McDonald’s advertising slogan used in the 1980s that began “It’s a good time for the great taste” was “It’s a good time for the great taste of McDonald’s.”
The line linked McDonald’s food with a positive social occasion and emphasized taste as a central part of the brand’s advertising. It appeared during a period when McDonald’s was rotating through memorable slogans to present a consistent but adaptable identity across television, print, and in-store promotion.
McDonald’s slogan history contains several lines that are frequently confused. “You Deserve a Break Today” belongs to an earlier campaign, while “Food, Folks and Fun” was introduced in 1990. “We Love to See You Smile” came later, in the 1990s.
Because advertising slogans can overlap across markets and campaign materials, lists sometimes give slightly different dates for individual uses. The wording itself is the distinctive identifying feature of this campaign.