Which McDonald's advertising slogan urged motorists to “Look for the Golden Arches”?

McDonald's used the slogan “Look for the Golden Arches” in advertising that directed motorists toward its restaurants.

The phrase connected McDonald's roadside locations with the company's most recognizable visual symbol. The Golden Arches began as architectural features of early restaurants and later became the central element of the corporate logo. By telling drivers to look for them, the slogan turned the logo into a practical navigation cue as well as a brand mark.

The wording is sometimes confused with McDonald's later slogan campaigns, including “You Deserve a Break Today” and “I'm lovin' it.” Those phrases promoted a general brand feeling, while “Look for the Golden Arches” emphasized finding a restaurant.

The arches themselves predated the modern slogan. They were designed into McDonald's restaurant buildings in the 1950s, then combined into the familiar “M” logo in the early 1960s. This made the phrase especially useful during the period when McDonald's was rapidly expanding its roadside restaurant network.