Which McDonald's advertising slogan told customers to find restaurants by watching for the arches?

“Look for the Golden Arches” was the McDonald's advertising slogan that directed customers to find restaurants by watching for the arches.

The phrase connected McDonald's advertising directly to its roadside architecture and visual identity. In the early expansion of the chain, a recognizable sign was especially valuable because many customers encountered restaurants while driving rather than through online maps or national retail directories.

The slogan helped turn a building feature into a promise of consistency: wherever motorists saw the arches, they could expect the McDonald's brand. It also reinforced the idea that the arches were more than decoration; they were a navigation signal.

This slogan is sometimes confused with “You Deserve a Break Today,” a later campaign built around the emotional appeal of taking a break. “Look for the Golden Arches” was specifically about finding the restaurant.