Which McDonaldland character was presented as an early-morning bird mascot?

Birdie the Early Bird was McDonald's early-morning bird mascot.

McDonald's introduced Birdie in 1980 as part of its McDonaldland character lineup. The character was associated with breakfast and helped the company give its expanding morning menu a recognizable personality. Her name directly connected the character with the idea of rising early and eating breakfast.

Birdie appeared in television advertising, promotional materials, toys, and restaurant imagery alongside figures such as Ronald McDonald, Grimace, and the Hamburglar. Her bright yellow design and pink clothing made her visually distinct from the older McDonaldland characters.

Birdie is sometimes confused with McDonald's earlier food-themed or animal-like promotional figures. The important distinction is her specific breakfast role: she was created to support the restaurant's morning branding, not to represent burgers or the fictional town's government.