Which McDonald’s advertising slogan debuted in 1971 with the jingle “You Deserve a Break Today”?

McDonald’s advertising slogan “You Deserve a Break Today” debuted in 1971.

The campaign presented a McDonald’s visit as a welcome pause from everyday work and responsibilities. Its memorable jingle helped make the slogan one of the company’s most recognizable advertising lines during the 1970s.

The phrase belongs to an earlier generation of McDonald’s branding, before the company adopted “I’m Lovin’ It” as its global slogan in 2003. McDonald’s used many regional and short-lived advertising lines between these campaigns.

Readers sometimes confuse this slogan with “You Deserve a Break Today” being the name of a menu promotion. It was principally an advertising message and jingle rather than a specific food item.