Which McDonald's advertising slogan debuted in 1971 with a major jingle campaign?

“You Deserve a Break Today” debuted in 1971 as a major McDonald's advertising slogan and jingle campaign.

The line presented a McDonald's visit as a welcome pause in a busy day. Its musical treatment helped make it more memorable than a simple printed slogan, and the campaign became one of the most influential examples of McDonald's brand advertising in the twentieth century.

The phrase is often confused with “I'm Lovin' It,” which became McDonald's global slogan decades later, in 2003. It also differs from “You, You're the One,” an earlier McDonald's campaign associated with the late 1960s.

McDonald's slogans frequently changed to match the company's advertising strategy, but this campaign is remembered for linking the brand with convenience, relaxation, and an emotional reward rather than only with speed or price.