Which McDonald’s advertising slogan asked customers to take a break in 1971?

“You Deserve a Break Today” was the McDonald’s advertising slogan introduced in 1971.

The line framed a McDonald’s visit as a reward or pause in a busy day. It became one of the company’s best-known English-language advertising slogans and was supported by a memorable campaign and jingle.

This slogan belongs to McDonald’s earlier advertising history, before the later global “I’m Lovin’ It” campaign. McDonald’s has used many regional and temporary slogans, so advertising lines from different decades are often mixed together.

The wording is also sometimes shortened in casual references, but the canonical slogan includes “You Deserve a Break Today.” Its appeal came from selling convenience as a pleasant personal break rather than simply describing the food.