Which McDonald’s advertising jingle began with the words “Two all-beef patties”?

The Big Mac jingle was the McDonald’s advertising jingle that began with the words “Two all-beef patties.”

The jingle listed the ingredients of a Big Mac in a memorable rhythm: two all-beef patties, special sauce, lettuce, cheese, pickles, onions, and a sesame-seed bun. Its compact wording helped turn a product description into one of the best-known pieces of fast-food advertising.

The jingle’s importance to branding came from repetition. Customers could recall the sandwich’s construction without seeing a menu, and the ingredient sequence became closely linked with the Big Mac name. It also made the product’s layered design part of McDonald’s popular identity.

This is different from McDonald’s broader corporate slogans, such as “You Deserve a Break Today” and “I’m Lovin’ It.” The Big Mac jingle promoted one specific menu item rather than the entire restaurant brand.