Which McDonald's advertising character was portrayed by actor Willard Scott in the 1960s?

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Willard Scott portrayed Ronald McDonald in McDonald's advertising in the 1960s.

Before becoming a nationally familiar mascot, Ronald McDonald appeared in local Washington, D.C., advertising. Scott, who was then a television personality and weatherman, played the character in early commercials and helped establish the clown's initial public image.

Ronald McDonald's appearance changed over time. Early versions used a food-themed costume, including a tray-like hat and a cup-shaped nose, while later designs became more standardized and recognizable across the United States.

The character's creation and first portrayal are often treated as the same fact, but they are distinct. McDonald's developed Ronald as an advertising character, and Scott was one early performer associated with him. Ronald later became the best-known face of the brand, while other McDonaldland characters served more specialized roles.

Source: Wikipedia · fact-checked Oct. 2026

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