Which McDonald’s advertising character was portrayed as a hamburger-shaped police officer?

Officer Big Mac was McDonaldland’s hamburger-shaped police officer character.

The character was designed as a walking Big Mac with police-officer features, turning one of McDonald’s signature products into part of the fictional advertising world. His appearance linked the restaurant’s menu branding with the campaign’s fantasy setting.

Officer Big Mac is easy to confuse with other McDonaldland figures. Mayor McCheese had a cheeseburger head, Captain Crook was associated with Filet-O-Fish, and the Hamburglar was a mischievous human-like character rather than a hamburger-shaped officer.

These characters were advertising creations, not representations of real McDonald’s employees or official civic roles. Their exaggerated designs helped McDonald’s make its brand world immediately recognizable to children.